What a week! - with a little help from BBC
Submitting photos to BBC Earth
A couple of weeks ago, I became aware of that BBC via #EarthCapture wanted people to submit photos from Norway for an article BBC planned doing on Norway. I uploaded 5 photos I thought would work, that I took over the last couple of months. And I kind of didn't think more about it, not before I got an email from the Community Executive, BBC Earth;
I wrote my story and a couple of days later I received an email that the article, The extreme landscapes of Norway was published. And they published 3 of my 5 photos. There are 16 photos in the article, from 6 photographers. I felt lucky and I was very happy, without doubts!
Small country in the north
Norway is a small country and getting noticed and recognized from a major source like BBC can be a thing for the Norwegian media. So I sent an email to the local media NRK Trøndelag and Adressa telling them about the article. They called me on the phone that afternoon and then magic started:
All the above representing some of the largest news media in Norway, and I was amazed about the publicity. Even the Mayor of Trondheim sent me her greetings (see above) on Facebook! And the articles has been widely shared on social media. And BBC continue using the photos as a reference to the article:
What is the publicity worth?
The value of the publicity above is hard to count, but it has a value for me in my approach for new business. As a potential client said to me on the phone "If you're good enough for BBC or NRK, then you should be good enough for us... :-)"
Click on the photos to see large versions.